Instructional Design & Content
Development (IDCD) Certificate
Writers, Content Developers,
Instructional Designers, Subject
Matter Experts, Editors,Trainers and
other professionals engaged in
designing and developing content
for eLearning, Training, or Publishing.
candidate for this course has
a flair for writing, 0 to 4 years
of content-related experience,
a strong urge to excel in the
field of instructional design,
a burning desire to awe the
audience, and the willingness
to work hard for two months
for forging a future that
shimmers with the confidence
course will need your unwavering
commitment and about 10 hours of
your time on a weekly basis.
Skills: Good command over
Computer Skills: Basic
computer and Internet skills
in any discipline
completing this course, the
learner should be able to design
and develop instructionally
sound content for any audience on any subject.
After completing this course,
the learner will be able to
confidently present his or her
instructional viewpoint in front
of interviewers, peers, seniors,
clients, and other people from
the industry. This course would
help chart out a stronger growth
path for the learner in the
confident that quite like the
participants of my
the IDCD Participant will
become an indispensable asset
to his or her organization,
and to India's
eLearning/Content Industry in
IDCD Content Outline:
- Instructional Design – What
- Stating an Instructional
- Instructional Design – The
Relationship between concept
- The ID Process for
designing and developing
- The ID Concepts – Theories
- The Three Approaches to
- Knowles’ Theory of
- Keller’s ARCS Model of
- The Three Learning
- Learning Styles
- Bloom’s Taxonomy
- Gagne’s Nine Events of
- ADDIE Model as applied
- Kirkpatrick Model for
- The Cognitive Load
- Dale’s Cone of
- Instructional Design,
eLearning, and Content
- eLearning Design and
Development – the Framework
- Different Stages and the
corresponding documents of the
- Training your mind to think
like an Instructional Designer
- Writing Goals and
- The ID Terminology – Right,
Wrong, and the Overlaps
- The Three Analyses and how
they lead to Course Design
- A fail-safe process for
designing robust courses
- Content Structuring and
- Methods to select
- Writing to reach your
audience – language and
- Understanding interactive
learning for the remote
- Peripheral Learning for an
- Understanding the internal
- Understanding the remote
- Storyboarding for clarity
and process efficiency
- Writing effective
- Writing Effective
Voice-overs and Dialogs
- Writing logical and
- Ensuring the learning
effectiveness of content
through the right selection of
guidance and reinforcement
- Designing and writing
- Writing introductory and
- ID/content development
standards prevalent in the
- Cultural Awareness of
language issues – Indian vs.
- Factoring culture into
- Establishing a grading
matrix for a course.
- Introduction to assessment
- Template-creation for
various design and development
- Understanding the how and
why of LMSs
- Introduction to
SCORM-Conformance and ADL
- Readability and
Accessibility – Awareness and
So how will we
accomplish all this?
Design tells us how to create
effective courses and learning
programs, so to begin with, this
course is designed and will be
delivered strictly according to
the same ID principles that it
promises to help you master :)
Additionally, the IDCD
Certificate Course uses:
- Real-life cases and examples
from the industry
- A project-based approach,
right from Day 1.
- Assignments that enable you
to practice what you’ve
- Continuous Practice,
Evaluation, and Feedback
Creation of a:
- Design Document
- Storyboard Document
- Macro Design Template
- Course Design Template
- Script/Storyboard Template
- Classroom and Online
2 Months – 16
Sessions of 1.5 hours each,
classes on Sundays.
(Please Note: The course is
conducted as a classroom
training program in Noida -
Anand (Chief Instructional
Editor & Publisher -
Creative Agni - An eZine for
Instructional Design &
Shafali R. Anand designed Wavelength’s Online Courses
& Training Programs for Instructional Design and eLearning, and conducted/facilitated them
for six years. You can read what Shafali
Anand's past course
participants have to say about
her and the courses that she
designed and conducted.
35,000/- (all-inclusive and payable in two equal instalments.)
successful completion of the
course, you will receive the
Instructional Design &
Content Development Certificate
from Creative Agni.
Join the IDCD Certificate
If you are
interested in taking the IDCD
Certificate course to empower
yourself as a content
professional, send an
email to .
Instructional Design &
Content Development ( IDCD)
Next Session: to be Announced Soon.
"I had heard about IDCD course by Creative Agni and wanted to pursue it in order to refine my skills. Luckily, I got a chance to be a part of Creative Agni classes. The course curriculum and evaluation is very well structured. It was one of the best learning experiences I have ever had. All classes are interactive and Shafali teaches every concept in such a beautiful manner that one will remember it for lifetime. She puts in a lot of effort and creativity to deliver lessons on different theories and models of ID. The assignments make sure that we retain the concepts and start applying it practically in our work.
I completely enjoyed the course and would like to thank Shafali for being an excellent mentor. She has motivated me towards blogging and enhanced my writing skills to a large extent. I am very confident of ID concepts now and aim to pursue a career in ID. I would definitely like to recommend this course to everyone who wants to be an outstanding Instructional Designer."
Pooja Malik, Sr. Research Associate, HITLAB (
Healthcare Innovation Technology Lab), India Operations, New Delhi.
"I was introduced to IDCD course by my friend, with a strong word of mouth. The entire concept of Instructional Design inspired me so much that I decided to grab this opportunity.
I joined this course with high expectations and I am extremely happy that by the end of the course, my expectations were met exceedingly. The entire course was not only structured very well, but also executed brilliantly. Personally it was difficult for me to make out who is better, Shafali Ma’am as an ID or as an Instructor.
In order to pursue your career as an Instructional Designer (ID) or a Trainer, one of the main prerequisite is one should know, how to develop effective and purposeful course content. Creative Agni contributes exceptionally well in building and honing your skills for the same. It has also helped me to give a concrete direction to my creativity and passion, to impart learning and further my career in this industry.
My sincere thanks to Shafali Ma’am and Creative Agni for providing such a wonderful platform, and wish them luck in their endeavor to fulfill professional and personal dreams :)
Dilvinder Singh, Business Development Associate,
Pragmatic Travel Solutions,
"I had a very strong recommendation from one of my friend that I should take the IDCD course by Creative Agni. I was extremely eager to take this course.
Upon joining, I felt the difference from the very first day. The strategies used in the course to inculcate the intricacies of Instructional Design were awesome. I had never experienced such an effective and efficient way of teaching. The course is a COMPLETE package not just for an ID aspirant but for professionals too!
I would highly recommend this course.
Amit Gupta, Associate Analyst,
feel that the IDCD
course is great and it
is one of the best
learning experiences I
ever had. I have
enjoyed the course.
Through this course I
have learned about
e-learning. The course
has also motivated me
to improve my writing
skills. The IDCD
course has given me a
clear understanding of
best thing about this
course is that
whatever I learned, I
was asked to apply in
the assignments and
thankful to Shafali
for providing such an
excellent course. I
would recommend this
course to anyone who
wants to become an
Kumar Jha, Medical
Gurgaon (Delhi NCR)
IDCD course was a
experience. I was
exploring a new career
option after a 10
years experience as a
and ID was one of the
options that I was
looking at. After
Shafali I decided to
take up the course as
I did not have any
The 8 weeks programme
removed my doubts and
confusions about my
choice of taking up
the IDCD course. I did
not just learn the
theories but was also
able to map them to my
The excellent course
content and continuous
motivation by Shafali
has made even somebody
like me, who is
completely new to the
confident of being
able to pursue a
no idea a two-month
course could be so
rich a learning
experience. However, I
was in for a pleasant
surprise - not only
was it a rich learning
experience, it opened
so many doors all at
design is much, too
much in demand right
now as the scope in
the field of
happened to take two
months of my full
attention in order to
deliver me ready and
raring to go and
explore the countless
doors that have opened
for me. The course is
well-designed. I have
never seen a more
dynamic and prepared
teacher than Shafali
Ma'm, to whom I would
like to extend all the
gratefulness I feel
after completing the
course. Thank you for
the discussions at the
discussion forum and
all the fun
in my mind."
Noida (Delhi NCR)
Being a part of IDCD
course was a wonderful experience. I
was looking for a new career option in
e-learning and came to know about IDCD
course. I was fortunate that I was
selected and got an opportunity to be
part of it. Beginning from different
theories and models to storyboarding,
this course makes you understand every
aspect of Instructional Design.
Whatever I learned in this course, I
applied it in my weekly assignments,
discussion forum, quizzes and finally
in my project and this is what this
course is all about, understand and
I would really like to
thank Shafali for going that extra
mile and motivating us. Thank you so
much for everything and wish you and
Creative Agni all the success."
Bhagwati Joshi, Data Management
Honeywell International Pvt.Ltd.,
"The IDCD course
helped me understand the ID principles
and models, which I can relate to my
projects and apply effectively in
designing and developing courses. In
addition to teaching us about the ID
strategies, Shafali Ma'am encouraged
me to write and present the content in
my own way, which helped in building
my confidence. I got to learn more
than I expected. The course motivates
us to enjoy learning and this is what
Instructional Design is all about. Heartful
thanks to her :-)"
Akanksha Vishnoi, Project Coordinator,
Trihedron Infotech Pvt. Ltd.,
"After working for
more than 5 years in BPO and
ePublishing industries, I wanted to
switch my career to elearning. I was
looking for reputed institutes in the
country to get trained in
Instructional Design. After much
research I found Creative Agni in
Noida. I did not hesitate to travel to
Noida to take the Instructional Design
and Content Development (IDCD) course.
I am really glad that I underwent this
training. Shafali's vast experience
and her effective training methods as
well as the concept and project
assignments were the highlight of the
program. This training program will be
very beneficial for all who want to
excel in the elearning industry."
G.P.S.P Shyam, Customer Support
Reed Elsevier, Chennai
IDCD was never a course for me. It was a way towards my transformation. I was a banker serving my notice period when I joined IDCD. I had been in the Banking & Financial Services Industry for past 11 years with nothing to do in Instructional Design (ID) per se. I joined this course as I wanted to become a teacher in finance and while pursuing this course, I realized I had everything to do with the ID principles taught in this course.
I promise all those who join this course are sure to get the following three things:
1. A realistic opportunity of becoming great in your domain.
2. A gala learning experience.
3. A never before kind of a mentor and a real true friend in Shafali.
I feel lucky to have completed this course. Thank you God, Thank you Shafali.
Ex-Manager (Credit Analysis),
Bank of Tokyo-Mitsubishi UFJ,
New Delhi Branch.
I have been in the training domain for last 11 years. Was looking to enhance my skills and learn more around the same. This thought helped me to look for courses in ID. Found Shafali, and went for the 1st free workshop. Was stunned to learn the depth around learning and its methodologies.
Shafali is a mentor in true sense. The program is designed in a manner that it will be easier to understand the theories and models around training and ID. The “Litmus tip” provided is amazing. The flow of training is great. The way the activities have been designed, you are taken through a rigorous work and the feedback process is amazing.
I recommend this training for all levels of professionals in training domain. Your insight towards planning or conducting training will change. The change is for good. Believe me, its amazing and I recommend this to all.
Manager - Learning & Development,
Xchanging - a CSC Company,
Gurgaon (Delhi NCR)
I had heard about Shafali's IDCD course a few years back and ever since, had been waiting for the opportunity to be able to join this course. Finally, when I joined this course, I could immediately see why the IDCD course is so highly reputed. This course isn't only a learning experience - it is a transformational experience. Under Shafali's deft guidance, of course you will learn how to create great courses; but you'll also relearn what it is to truly learn new things and explore them, and also what it is like to have a great educator and mentor.
Thank you for all this, and so much more, Shafali! I can't wait for another opportunity to learn from you again!
Asst. Manager - Global Content Development Team,
Gurgaon (Delhi NCR)
The IDCD course was an absolute roller coaster ride. Right from Day 1, it was always a new experience everyday. Every assignment that was given to us, acted as a catalyst to start the processing of our cerebral abilities.
Storyboarding was one activity I enjoyed the most. It allowed me to go to the untrodden bylanes of my creative habitat. I am looking for new challenges now and create one of a kind courses for all kinds audience.
Thank you Shafali for your guidance and your patience.
Noida (Delhi NCR)
It was a beautiful and systematic journey into the enchanting world of instructional design. All I would like to say is, once on-board “Creative Agni Airways”, fasten your seat-belt, and wholeheartedly entrust your zeal for knowledge and aspirations to carve a niche for yourself in this demanding yet expanding space, in the able hands of the pilot - Shafali, who will ensure that you reach your destination, by empowering you with her years of laudable experience and expertise.
For those who wish to embark on this journey, the only baggage allowed is a suitcase of curiosity and a rucksack of enthusiasm.
It doesn’t matter, if your thoughts on the subject are still formative and fluid, what’s exciting about the IDCD programme is, the availability of a great platform, to crystallize them, to create immersive and engaging learning experiences for learners.
Once again thank you Shafali!
Deputy Manager - Mobile Learning & Engagement Solutions,
Gurgaon (Delhi NCR)
I feel lucky to be the part of IDCD course by Shafali because it is one of the best learning experiences I have ever had. All classes were interesting, informative and interactive. This course helped me understand the ID principles and models, which directly related to the projects. From the very first class, we were into the professional mode.
Overall, it was a wonderful experience as I was looking for a change (career wise) in e-learning. I am thankful to Shafali for motivating us and showing the right path for our career.
Noida (Delhi - NCR)
I was looking for a course in to Instructional Designing and was not able to find a good one. I found IDCD course online and got enrolled in the course.My initial expectations were to just touch the basics of the Instructional Designing but after the first class I realized that this course will cover the depth of the ID. The classes were very interactive this made me more engaged in to the course. The course curriculum and evaluation is very well structured.
All the classes were well planned with activities after every model or theory covered. Shafali puts in a lot of effort in to the course, every concept is explained with a story which gives more clarity.She motivates the participants which boosts their energy.This is the best course I have done so far. The best thing about this course is that you can start implementing what you have learned simultaneously and you don’t need to be an Instructional Designer to enroll and learn in this course. I will recommend this course to the ID aspirants for sure.
As a participant in the Instructional Design and Content Development (IDCD) Certificate course, my overall experience has been overwhelmingly positive to say the least. Shafali conducted the classes in a very comprehensive manner. What I particularly liked about the classes was the fact that Shafali first made us familiar with the various theories and models of Instructional Design and thereafter, she ensured that we implement those concepts in practical Instructional Design assignments. The result was the marriage of theory and application which undoubtedly enriched my learning of the subject. Furthermore, the online discussion forum where we participated regularly helped all of us to hone our skills in the fundamentals of Instructional Design.
I would recommend the IDCD course to anyone who would like to gain expertise in Instructional Design. I have no doubt that this course will throw new insights and help a new learner gain a firm foothold in the field of Instructional Design.
I love training and was looking for course/s that would help me add more skills to my current role and excel in Learning & Development industry. This is when the thought of Instructional Design struck my mind. I researched online for relevant courses and came across IDCD course via Creative Agni. I went through the course details and thoroughly read Shafali's succinct introduction on the website, which was very impressive that I could not stop myself from attending the Freebie (free workshop). She is called “a whole-brain thinker' which is absolutely true as after attending the workshop I felt so motivated about enrolling myself in the course and I did :).
I must say it's an excellent course which is extensive and covers all necessary aspects of Instructional Design which will help you design great courses in future, though more than that, an individual grows throughout the course. These 8 weeks have been so rich in learning that I could have never imagined of being possible anywhere. The way the course has been designed, which includes Classroom sessions, Weekly Concept Assignments and the most important contributor - 'the discussion forum', it ensures that you learn with every step you take. One becomes aware of his/her strengths & weaknesses. The classroom sessions keep you all pepped-up & attentive.
Most importantly, Shafali - someone whom I admire for the way she explains everything, for her Creativity - which is Remarkable and her Knowledge - which is Commendable. I respect her for the expertise she has and not to forget her love for Instruction Design.
I can go on & on about the qualities of this course, for its effectiveness & concepts covered and Shafali for being a tremendous facilitator, mentor and an inspiration. Altogether, this course has been one of the best learning experiences and it will stay with me throughout my life. It gave me the confidence to pursue my career in Instructional Design. I feel privileged to have attended this course as it gives you the push that you need in your life, to go the extra mile.
I certainly recommend this course to those who have a passion to learn, grow and succeed in this fraternity."
Lead - Voice, Accent & Soft-Skills Trainer,
Concentrix Daksh. (previously IBM Daksh),
"I had heard about the
IDCD course from one of my colleagues.
Since then I was interested in joining
the course, and fortunately I got the
chance to join it. After completing
the course, I find it even more useful
than what I had expected it to be. The
course gave me a new vision and a new
perspective towards designing and
developing courses. I have learnt of
many new things, which are really
important in content writing and
course design. The classroom
interactions, assignments, quizzes,
and discussions helped me hone my
writing skills and creativity. It was
really fabulous - a rich learning
experience. I have learnt not only
instructional design, but also a lot
of other things on personal level
during the course.
The course was very
engaging, interactive and informative
from all perspectives. I had not
imagined that a course could be so
interesting. All the credit goes to
the Instructor, Shafali Ma'am. She is
a mentor in the real sense. She made
things easy to understand by providing
relevant examples and analogies. She
has designed the IDCD course
brilliantly. I feel proud to be a part
of this course and heartily thank her
for giving me a chance to take up this
This course is a
wonderful platform for all the ID
aspirants and I wish Creative Agni and
Shafali Ma'am all the success. Please
keep up the good work."
Poonam Mishra, Content Developer, Classteacher.com
(Mind Shaper Technologies), Gurgaon